THE NURI STORY
Nails made for real life.
NURI started with weak natural nails, horses, crafts, and the kind of hands-on days that made a traditional manicure hard to keep.
I wanted nails that could still feel special without feeling too precious to live in. So I started strengthening my sets with builder gel, paying attention to even layers, fit, and the details that make a handmade set feel finished.
SHOP NURIWHY “NURI”
For everyone who wants nails they can actually wear.
We have a saying in the horse world: “Horses will always lose a shoe. A good farrier makes a clean shoe.” The idea is simple — when something gives, you want it to do the least damage possible.
We are not horses, but that principle stuck with me. I wanted press-ons that fit into real life: riding, making things, working with your hands, going out, and doing it all again the next day.
NURI — 누리 — means “the world” in Korean. That name felt right because these nails are for everyone.
SHOP NURI
Three ways to wear it.
CUSTOM ORDERS
Have your own idea?
Send your colors, mood, shape, length, budget, and reference images. We review the request first and send a quote before production starts.